{"id":18446,"date":"2025-02-10T14:49:55","date_gmt":"2025-02-10T13:49:55","guid":{"rendered":"https:\/\/cupset.app\/?post_type=cupset-modul&#038;p=18446"},"modified":"2025-03-03T16:50:02","modified_gmt":"2025-03-03T15:50:02","slug":"value-based-pricing","status":"publish","type":"cupset-modul","link":"https:\/\/cupset.app\/de\/cupset-modul\/value-based-pricing\/","title":{"rendered":"Value Based Pricing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18446\" class=\"elementor elementor-18446\" data-elementor-post-type=\"cupset-modul\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2491840 e-flex e-con-boxed e-con e-parent\" data-id=\"2491840\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_offcanvas&quot;:&quot;label_off&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7188592 e-con-full e-flex e-con e-child\" data-id=\"7188592\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_offcanvas&quot;:&quot;label_off&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4f616 elementor-widget elementor-widget-eead-feature-list\" data-id=\"0c4f616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eead-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eead-feature-list\">\n            <ul class=\"eead-feature-list-items eead-fl-style-default\">\n                                    <li class=\"eead-fl-item elementor-repeater-item-966da40\">\n                        <div class=\"eead-fl-icon-box\">\n                            <span >\n                                <i aria-hidden=\"true\" class=\"pi-icon pi-icon-ai-brain\"><\/i>                            <\/span>\n                        <\/div>\n\n                        <div class=\"eead-fl-content-box\">\n                                                            <div class=\"eead-fl-title\">\n                                    <span >\n                                        Wertanalyse mit Datenbasis                                    <\/span>\n                                <\/div>\n                            \n                            \n                                                            <div class=\"eead-fl-content\">\n                                    Ermitteln Sie den echten Nutzen Ihres Produkts im Vergleich zu Alternativen                                <\/div>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"eead-fl-item elementor-repeater-item-eeac5cc\">\n                        <div class=\"eead-fl-icon-box\">\n                            <span >\n                                <i aria-hidden=\"true\" class=\"pi-icon pi-icon-job-description\"><\/i>                            <\/span>\n                        <\/div>\n\n                        <div class=\"eead-fl-content-box\">\n                                                            <div class=\"eead-fl-title\">\n                                    <span >\n                                        \u00dcberzeugende Verkaufsargumente                                    <\/span>\n                                <\/div>\n                            \n                            \n                                                            <div class=\"eead-fl-content\">\n                                    Statten Sie Ihr Vertriebsteam mit starken, wertbasierten Argumenten aus                                <\/div>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"eead-fl-item elementor-repeater-item-7d5d7e0\">\n                        <div class=\"eead-fl-icon-box\">\n                            <span >\n                                <i aria-hidden=\"true\" class=\"pi-icon pi-icon-people\"><\/i>                            <\/span>\n                        <\/div>\n\n                        <div class=\"eead-fl-content-box\">\n                                                            <div class=\"eead-fl-title\">\n                                    <span >\n                                        Preissicherheit                                    <\/span>\n                                <\/div>\n                            \n                            \n                                                            <div class=\"eead-fl-content\">\n                                    Setzen Sie Preise, die sich an Kundenwahrnehmung, Marktbedingungen und Unternehmenszielen orientieren                                <\/div>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"eead-fl-item elementor-repeater-item-929e2c8\">\n                        <div class=\"eead-fl-icon-box\">\n                            <span >\n                                <i aria-hidden=\"true\" class=\"pi-icon pi-icon-market-trend\"><\/i>                            <\/span>\n                        <\/div>\n\n                        <div class=\"eead-fl-content-box\">\n                                                            <div class=\"eead-fl-title\">\n                                    <span >\n                                        Marktdifferenzierung                                    <\/span>\n                                <\/div>\n                            \n                            \n                                                            <div class=\"eead-fl-content\">\n                                    Kommunizieren Sie klar, warum Ihr Produkt einzigartig ist, und heben Sie sich von der Konkurrenz ab                                <\/div>\n                                                    <\/div>\n                    <\/li>\n                                <\/ul>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b192bd0 e-con-full e-flex e-con e-child\" data-id=\"b192bd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_offcanvas&quot;:&quot;label_off&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a45b29c elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a45b29c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"704\" height=\"1024\" src=\"https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/4_formula_pricing-704x1024.png\" class=\"attachment-large size-large wp-image-17115\" alt=\"\" srcset=\"https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/4_formula_pricing-704x1024.png 704w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/4_formula_pricing-206x300.png 206w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/4_formula_pricing-768x1118.png 768w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/4_formula_pricing-1055x1536.png 1055w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/4_formula_pricing-1407x2048.png 1407w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/4_formula_pricing.png 1759w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6435b38 elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6435b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation_delay&quot;:750}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"704\" height=\"1024\" src=\"https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/3_formula_pricing-704x1024.png\" class=\"attachment-large size-large wp-image-17118\" alt=\"\" srcset=\"https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/3_formula_pricing-704x1024.png 704w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/3_formula_pricing-206x300.png 206w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/3_formula_pricing-768x1118.png 768w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/3_formula_pricing-1055x1536.png 1055w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/3_formula_pricing-1407x2048.png 1407w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/3_formula_pricing.png 1759w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f250f56 elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f250f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"704\" height=\"1024\" src=\"https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/2_formula_pricing-704x1024.png\" class=\"attachment-large size-large wp-image-17117\" alt=\"\" srcset=\"https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/2_formula_pricing-704x1024.png 704w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/2_formula_pricing-206x300.png 206w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/2_formula_pricing-768x1118.png 768w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/2_formula_pricing-1055x1536.png 1055w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/2_formula_pricing-1407x2048.png 1407w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/2_formula_pricing.png 1759w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f77f0 elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"56f77f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"1024\" src=\"https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/1_formula_pricing-704x1024.png\" class=\"attachment-large size-large wp-image-17116\" alt=\"\" srcset=\"https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/1_formula_pricing-704x1024.png 704w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/1_formula_pricing-206x300.png 206w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/1_formula_pricing-768x1118.png 768w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/1_formula_pricing-1055x1536.png 1055w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/1_formula_pricing-1407x2048.png 1407w, https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/1_formula_pricing.png 1759w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-240a34e e-con-full e-flex e-con e-child\" data-id=\"240a34e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_offcanvas&quot;:&quot;label_off&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6065e elementor-widget elementor-widget-eead-feature-list\" data-id=\"5e6065e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eead-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eead-feature-list\">\n            <ul class=\"eead-feature-list-items eead-fl-style-default\">\n                                    <li class=\"eead-fl-item elementor-repeater-item-966da40\">\n                        <div class=\"eead-fl-icon-box\">\n                            <span >\n                                <i aria-hidden=\"true\" class=\"pi-icon pi-icon-sich-unterhalten\"><\/i>                            <\/span>\n                        <\/div>\n\n                        <div class=\"eead-fl-content-box\">\n                                                            <div class=\"eead-fl-title\">\n                                    <span >\n                                        Effiziente Preisgestaltung                                    <\/span>\n                                <\/div>\n                            \n                            \n                                                            <div class=\"eead-fl-content\">\n                                    Vermeiden Sie Preisfehler \u2013 keine Unter- oder \u00dcberpreisung mehr                                <\/div>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"eead-fl-item elementor-repeater-item-eeac5cc\">\n                        <div class=\"eead-fl-icon-box\">\n                            <span >\n                                <i aria-hidden=\"true\" class=\"pi-icon pi-icon-target-audience\"><\/i>                            <\/span>\n                        <\/div>\n\n                        <div class=\"eead-fl-content-box\">\n                                                            <div class=\"eead-fl-title\">\n                                    <span >\n                                        Kundenorientierte Preisfindung                                    <\/span>\n                                <\/div>\n                            \n                            \n                                                            <div class=\"eead-fl-content\">\n                                    Preise, die sich am tats\u00e4chlichen Mehrwert f\u00fcr den Kunden orientieren \u2013 nicht an Kosten                                <\/div>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"eead-fl-item elementor-repeater-item-7d5d7e0\">\n                        <div class=\"eead-fl-icon-box\">\n                            <span >\n                                <i aria-hidden=\"true\" class=\"pi-icon pi-icon-price-comparison\"><\/i>                            <\/span>\n                        <\/div>\n\n                        <div class=\"eead-fl-content-box\">\n                                                            <div class=\"eead-fl-title\">\n                                    <span >\n                                        Strukturierte Wertkommunikation                                    <\/span>\n                                <\/div>\n                            \n                            \n                                                            <div class=\"eead-fl-content\">\n                                    Erstellen Sie professionelle Value Reports, um Kunden von Ihrem Produkt zu \u00fcberzeugen                                <\/div>\n                                                    <\/div>\n                    <\/li>\n                                        <li class=\"eead-fl-item elementor-repeater-item-929e2c8\">\n                        <div class=\"eead-fl-icon-box\">\n                            <span >\n                                <i aria-hidden=\"true\" class=\"pi-icon pi-icon-product-selling\"><\/i>                            <\/span>\n                        <\/div>\n\n                        <div class=\"eead-fl-content-box\">\n                                                            <div class=\"eead-fl-title\">\n                                    <span >\n                                        Maximierte Profitabilit\u00e4t                                    <\/span>\n                                <\/div>\n                            \n                            \n                                                            <div class=\"eead-fl-content\">\n                                    Nutzen Sie den wahren Marktwert Ihres Produkts f\u00fcr h\u00f6here Margen und nachhaltiges Wachstum                                <\/div>\n                                                    <\/div>\n                    <\/li>\n                                <\/ul>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":17101,"template":"","meta":{"_acf_changed":false,"sb_editor_width":"","inline_featured_image":false},"modules":[65],"class_list":["post-18446","cupset-modul","type-cupset-modul","status-publish","has-post-thumbnail","hentry","modules-pricing"],"acf":{"featured_modul":true},"relative_dates":{"created":"1\u00a0Jahr ago","modified":"1\u00a0Jahr ago"},"pbg_featured_image_src":{"full":["https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/vbp.png",3000,1800,false],"thumbnail":["https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/vbp-150x150.png",150,150,true],"medium":["https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/vbp-300x180.png",300,180,true],"medium_large":["https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/vbp-768x461.png",768,461,true],"large":["https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/vbp-1024x614.png",800,480,true],"1536x1536":["https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/vbp-1536x922.png",1536,922,true],"2048x2048":["https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/vbp-2048x1229.png",2048,1229,true],"tp-image-grid":["https:\/\/cupset.app\/wp-content\/uploads\/2024\/10\/vbp-700x700.png",700,700,true]},"pbg_author_info":{"display_name":"Steven K\u00e4semann","author_link":"https:\/\/cupset.app\/de\/author\/","author_img":"<img alt='Steven K\u00e4semann' src='https:\/\/secure.gravatar.com\/avatar\/1fd6d0bef2987745500d80491100500f953688d97f6c9ab11e84e80015319dc2?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1fd6d0bef2987745500d80491100500f953688d97f6c9ab11e84e80015319dc2?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>"},"pbg_comment_info":" No Comments","pbg_excerpt":"Data-driven value analysis Identify and quantify the true worth of your product or service compared to alternatives. Stronger sales arguments Equip your sales team with compelling value-based insights to justify pricing Confident pricing decisions Align pricing strategies with customer perceptions, market conditions, and business objectives Market differentiation Clearly define and communicate your product\u2019s unique advantages&hellip;","_links":{"self":[{"href":"https:\/\/cupset.app\/de\/wp-json\/wp\/v2\/cupset-modul\/18446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cupset.app\/de\/wp-json\/wp\/v2\/cupset-modul"}],"about":[{"href":"https:\/\/cupset.app\/de\/wp-json\/wp\/v2\/types\/cupset-modul"}],"version-history":[{"count":12,"href":"https:\/\/cupset.app\/de\/wp-json\/wp\/v2\/cupset-modul\/18446\/revisions"}],"predecessor-version":[{"id":19674,"href":"https:\/\/cupset.app\/de\/wp-json\/wp\/v2\/cupset-modul\/18446\/revisions\/19674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cupset.app\/de\/wp-json\/wp\/v2\/media\/17101"}],"wp:attachment":[{"href":"https:\/\/cupset.app\/de\/wp-json\/wp\/v2\/media?parent=18446"}],"wp:term":[{"taxonomy":"modules","embeddable":true,"href":"https:\/\/cupset.app\/de\/wp-json\/wp\/v2\/modules?post=18446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}